Navigating Your Marketing Basecamp

Created by Higher Images, Modified on Thu, 12 Feb at 12:31 PM by Higher Images


If you've been invited to use Higher Images Basecamp, welcome! This guide will walk you through everything you need to know to navigate your project, communicate with your team, and manage tasks efficiently.


1. Logging In to Basecamp

  • You will receive an email invitation to set up your Basecamp account.

  • Follow the link in the email to create your login credentials.

  • Since Basecamp is a third-party platform, Higher Images does not have access to your password.

  • If you ever need to reset your password, you must do so directly through Basecamp.

Once logged in, you will see a list of projects. Look for:

Marketing – [Your Company Name]

Click this project to access your marketing workspace.


2. Project Overview

Inside your project, you will see several main sections:

  • Message Board

  • To-Dos

  • Docs & Files

  • Schedule

  • Project Activity

Each section serves a specific purpose.


Message Board

The Message Board functions similarly to email but keeps all communication organized in one place for the entire team.

Viewing Messages

  • Click Message Board to view current discussions.

  • All project-related updates and communications will be stored here.

Creating a New Message

  1. Click New Message.

  2. Enter your subject and detailed message.

  3. Click Post This Message.

Important: Add Subscribers

Make sure everyone on your team is included (subscribed) to the message.

If no subscribers are selected:

  • No one will receive a notification.

  • Your message may be missed.

Email Feature

Messages are sent directly to your email.
You can reply to Message Board posts directly from your email without logging into Basecamp.


To-Dos

The To-Do section contains task assignments for both you and your Higher Images team.

Client To-Dos & Approvals

These are tasks assigned to you and may include:

  • Updating payment information

  • Approving articles or content

  • Reviewing ads

  • Providing requested materials

  • Following up on deliverables

Commenting on a To-Do

  1. Click on the To-Do item.

  2. Add your comment or additional details.

  3. Click Add Comment.

All assigned team members will be notified.

Marking a To-Do Complete

When you check off a To-Do:

  • The item is marked as complete.

  • Communication on that task is considered closed.

  • The task is considered approved.

If you need to reopen communication:

  • Uncheck the To-Do before adding additional updates.


Submitting Change Requests

If you need to request a change (for example, “Update Budget”):

  1. Create a new To-Do.

  2. Assign it to your Digital Marketing Specialist.

  3. Add a due date.

Important:
If the request is urgent or needed same-day/next-day, please call our office to ensure it is handled promptly.


Docs & Files

This section stores important documents and campaign materials.

Depending on your marketing strategy, you may see folders such as:

  • Web Tracker

  • Google Ads

  • SEO

  • Monthly Reports

  • Meeting Summaries

Uploading Files or Images

We highly recommend providing high-quality images for marketing campaigns.

To upload:

  1. Click New

  2. Select Upload Files

  3. Choose your files

You may also link to external files if needed.


Schedule

The Schedule section provides a calendar view of your project activity and correlates with your To-Dos.

Use this to:

  • View upcoming deadlines

  • Track deliverables

  • See project timelines


Project Activity

At the bottom of your project page, you’ll find Project Activity.

This gives you a daily overview of:

  • Completed tasks

  • Posted messages

  • Uploaded documents

  • Team updates


Managing Multiple Projects

If you have multiple projects with Higher Images:

  1. Click My Stuff

  2. Go to Your Assignments

This allows you to quickly see all open tasks across all projects and ensure nothing is missed.


Using the Basecamp Mobile App

Basecamp also offers a mobile app.

Benefits:

  • Receive notifications on the go

  • Respond to messages quickly

  • Review and complete To-Dos

  • Stay up to date with project activity


Need Help?

If you have any questions or need assistance navigating Basecamp, please contact your Higher Images team. We’re happy to help.

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